08 Feb 10 Search Engine Optimization Overview
Below are the details of our SEO process and strategy outlined by Bryan Dornan and Smart Search Strategies:
1) On page optimization
Before beginning the optimization, our SEO team analyzes how your website is currently performing. This 1st step helps us to understand the significant areas of opportunity.
2) Keyword Research and Analysis
Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. We carry out a deep analysis of your products and offerings and then sort out the most appropriate key phrases. For the above, we consult you first then we research on the keywords you’ve suggested and choose the right keywords. Then our SEO experts identify and finalized a set of target key phrases for your site’s search engine optimization. As that of keywords, it is also important to select the proper page of the site that should be targeted for each keyword. After your approval of the suggested keywords, we analyze and finds most important pages of your site that we should target for optimizing for each keyword.
3) Analytics Setup:
Before making any changes in the website, we setup google analytics so that we can measure the results after completion of SEO work.
4) Comparative Analysis Competitors & Client Website
We don’t work without benchmarking. Our SEO experts analyze the top competitors of your site and compare it with all the aspects with your site. Here we check the various server related parameters like header status etc… along with the various website parameters like No. of indexed pages, Link Popularity etc.
5) Web Page Analysis
Here we check all important parameters of important pages of your website like site architecture & layout, Title tags, images, code to text ration etc… This gives us the current standing of your site. We check all these figures during & on completion of SEO and keeps close watch on it.
6) Meta tags & Header tags Optimization
After in depth analysis of shortlisted keywords, results of comparative analysis & Web pages analysis we prepare the optimized title tag, description tag, keywords tag & header tags ( H1, H2 and H3) forall important pages of the site. Report is sent to you for confirmation.
7) Building Content - Copywriting
“Content is the king” . Search engine likes good and unique content in the website. Our copywriting team will analyze all important pages of your website to check if any page needs correction/addition/deletion in the text. If require we send you the report containing suggestedchanges
SEO IntegrationAfter your approval of our above reports, we start implementing it on your website. It includes content optimization, title tag optimization, meta tags optimization, image optimization etc. If your website is static, we first implement it in dummy pages, report you, and after your approval we make the page live. If your site is dynamic, we make changes on the live site. It includes but not limited to:
a. Implementing Architectural changes if require
b. Correcting the findings of comparative analysis.
c. Optimization of title tags, header tags and other meta tags of important pages
d. Optimizing internal linking structure
e. Image optimization
f. Content optimization according to finding of analysis
g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. Tags as per Meta tags optimization report
h. Optimizing JavaScript and CSS codes
i. Adjusting Code to Text Ratio as per the finding of analysis
j. W3c Validation Etc…
03 Feb 10 Attract New Customers with Press Releases
Press Releases can be used effectively for enhancing public relations, branding companies and SEO tools for increased rankings online. Bryan Dornan has written many press releases for his businesses as well as for his clients through his marketing firms, Nationwide Marketing and Seaside Capital Group.
In 2001 Dornan founded Nationwide Marketing, a company that focused on search engine marketing for other Dornan start-ups like, World Web Properties, Smart Lending, Mortgage Lenders Plus, Nationwide Mortgage and the Lead Planet. He believes integrating a podcast or video will significantly enhance the credibility of the press release while helping to stimulate web traffic. Dornan’s SEO philosophy has always focused on integrating traditional marketing tools like press releases with online marketing strategies.
Press releases provide marketing assistance to businesses seeking exposure on the internet and in the news. He believes leveraging the Internet is a critical method for communicating through the media to the public. Dornan has pioneered web-based press release systems that have enabled small companies gain visibility cost effectively.
- Press release with search engine optimization fundamentals that raise the scope of news in search engines like Bing, Google and Yahoo!
- Social bookmarking tools for linking and tracking press releases with social networking sites
- Adding RSS to press releases will raise the distribution of news
- Integrated podcasts into press releases to enhance the visibility and traffic of news releases
- Incorporate video into press releases to maximize the video content with high traffic sites like YouTube and Yahoo.
For more marketing insight, call 888-271-9581 ext-103 and we will send you an SEO proposal based on your keywords, needs and goals.
Tags: Lead Planet, Nationwide Marketing, stimulate web traffic
02 Feb 10 Google on Page Speed as Ranking Factor
A few months ago, Google’s Matt Cutts informed WebProNews that page speed could become a factor Google considers when ranking search results. Cutts’ comments usually get a lot of attention with the SEO community. Many search marketing insiders believe that Google has not considered page speed for ranking websites until recently. Web Pro News makes it clear that Matt Cutts never actually said that page loading speed would become the top criteria for ranking factor on Google. Cutts posted an SEO video discussing page speed as a ranking factor on Google. This has become a popular video with search engine marketing enthusiasts.
Google Video: Is Speed More Important Than Relevance?
The video is a response to the following user-submitted question: Since we’re hearing a lot of talk about the implications of Page Speed, I wonder if Google still cares as much about relevancy? Or are recentness and page load time more important? In the video Matt addresses the question posed to him Relevancy or Page Speed? Cutts answers, “No. Relevancy is the most important. If you have two sites that are equally relevant, you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful and the most accurate search result that we can find.” Cutts continued, “If you can speed your site up, it’s really good for users, as well as potentially down the road, being good for search engines.”
What are Google’s 200 ranking factors for search engine placement? WebProNews points out that once you get into how much weight each one carries, it gets even more difficult to speculate.
I think we can all agree that ensuring your website loads quickly is in the best interest of your visitors because offering a good user experience is important to your site’s credibility and we know Google values the “user experience.” Therefore it’s logical to think that Google would factor speed into their algorithm for ranking websites. Google offer webmasters various tools to enhance the website loading speed. Read the original WebProNews Article written by Chris Crum > Google Sets Record on Page Speed as Ranking Factor
29 Jan 10 Leveraging Social Media to Enhance Sales
Creating groups on Facebook, Twitter, LinkedIn, etc. is an easy way to build a network. Like building a mailing list for regular mail or email, connecting with people and businesses via social networking creates another opportunity to sell your product or services.
Watch SEO Video with Bruce Clay on Social Networking for Traffic
- Utilizing Social Networking Company Branding
- Developing Business Relationships Online
- Increasing Sales through Social Media Sites
- Joining LinkedIn Groups for Advice
- Joining Twitter for New SEO Strategies
According to Windmill Networking, “Businesses wanting to sell into the Social Web need to recognize that they are participants like everyone else and need to follow the same rules of etiquette and conduct.” Some business oriented social networking websites allow you to publish you blog and promote your website to specific community groups. One important aspect key to maximizing business networks online is to create new friends and make additional business connections online.
28 Jan 10 Search Engine Marketing To Do List
2010 is already flying by, it is not to late to take a step back and get some perspective on internet marketing and the search engine optimization that can be done to improve your website ranking on the major search engines, Bing, Google and Yahoo. Sit down and put together a To Do List that prioritizes tasks for your in-house SEO team this year. Everyone has a huge list of search engine optimization tasks that need doing, but let’s focus on larger tactics that will maximize 2010.
Optimize for Bing
If you aren’t running an active paid search account with Microsoft’s Advertising adCenter, 2010 is the time to start. The latest comScore figures (December 2009) report Bing has now reached over 10% in share, closing in on Yahoo’s 17%. If the two year trend of Bing stealing Yahoo search share continues, expect to see your Yahoo paid search account traffic and conversion volumes decline. You’ll need to have a search marketing strategy to recoup Yahoo paid search losses. Shift some of your time and resources to getting your paid search keywords on Bing to take advantage of the traffic shift. The adCenter desktop tool makes porting over existing accounts and making easy find and replace updates efficient.
In terms of the Micro-Yahoo deal, the latest timeline suggests that paid Microsoft/Bing results will being appearing on Yahoo in early 2011 in major markets with the goal of all results by early 2012. While 2011 is still a year away, there’s no time like the present to start preparations for this transition. The announcement of their deal is already six months old, so see how time flies? Bing’s not going anywhere in 2010, Microsoft will likely continue their advertising push to steal search share, and Yahoo is unlikely to aggressively respond to win significant share back. Coupled with the imminent syndication of Bing results on Yahoo, search marketers should start treating Bing as they would Yahoo in terms of search priorities and resources.
Keep Google a top priority
Despite lots of news and noise about Bing and Yahoo, Google is still the focus for search engine marketing and will likely remain the top priority. Google maintains an outstanding share of the search market (65-67% in December 2009) and the market leader position for paid search, so no surprise that the bulk of any paid search marketer’s time should be spent on AdWords, as that’s likely responsible for the majority of search marketing traffic and conversions. In the flurry of activity around other projects and news, it is always a good idea to remind oneself of that. There’s always more to do with AdWords: test content targeting, placement targeting, sitelinks, target devices like iPhones, creating mobile ads (more on that below), image ads, video ads, and classic strategies like simply testing some new ad text.
Optimize for mobile
As more innovative devices (like the Nexus One) hit the market the mobile buzz, and search share, is increasing. Get in on the ground floor by kicking off a mobile search strategy in 2010. For many search engine marketers this might largely consist of lobbying for a mobile friendly version of your organization’s website, or for better reporting and tracking on an existing mobile site. Marketers lucky enough to have a functional mobile site should start testing mobile paid search campaigns to increase direct traffic. Particularly focus on messaging, a mobile user will likely respond to a different ad text than a user at their computer – a last minute, local emphasis might garner a better response. If your organization has a mobile application, consider search strategies to promote the application. Maybe a paid search campaign to encourage downloads is worth pursuing. A strong search presence for an application can also boost PR coverage as most reporters and bloggers conduct searches as part of their research.
Integrate your website socially
Every day, in every way, you are becoming a better search engine marketer. Think about new ways you can add value to your organization’s in-house marketing efforts. Is anyone committed to working on your organization’s social media presence? Becoming the Twitter, Facebook, blogger and all around social media guru is a great way for an in-house search engine marketer to increase their profile and responsibilities. As more Twitter and Facebook links populate the search result pages, this will only help your existing search efforts. Read the original post online.
21 Jan 10 Get Your Website Ranked High on Search Engines
Would you like your website to be ranked on the first page of Google, Bing and Yahoo? All of our SEO incorporates the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized. Team up with Nationwide Marketing and Bryan Dornan for lead generation and search engine marketing that will increase your sales and exposure. Please call 888-271-9581 ext-103 and we will send you an SEO proposal based on your keywords, needs and goals.
05 Nov 09 4 Effective Ways to Get Your Articles Read
- Shorten paragraphs in your articles.
When the paragraphs are very long, the words get jumbled in the mind of the reader just looking at it. It can get quite confusing and hard work to read. - Feature the benefits by utilizing bullet points.
As each point is stressed out, numbers or bullets can quickly make the point easy to remember and digest. Format your bullets and numbers with indentations so that your article doesn’t look like a single block of square paragraphs. Dupe Cop recommends when formatting long lists, to us bold alternating bullet points. - Capture the reader’s interest from the start to the finish.
Start off with a sense of purpose and make se sure your articles flow from one paragraph to the next, and writing in a conversational style, you draw the reader from beginning to end. - Provide a stellar benefit statement-with an effective header.
Entice the reader’s curiosity with your title. Use statements that feature keywords that readers are searching for. Provide titles or headers that describe your articles content but should also be short and concise.
Read the full article at http://www.dupecop.com Dupe Cop online.
05 Nov 09 Mother Hips New Masterpiece Pacific Dust
Anyone who knows me knows that I rank the Mother Hips right up there with Led Zeppelin and the Beatles. It should be no surprise that I am claiming the Hips new album, “Pacific Dust” is a master piece. One day the greatest band that no one knows will be popular. Certainly they haven’t been sleeping on floors to get popular. It’s pretty crazy that the Mother Hips have been jamming together since 1991.
05 Nov 09 Quote of the Week
“Who has not served cannot command.” — John Florio
02 Nov 09 Link Building Tips for Search Engine Optimization
Link building campaigns should be an integral part your SEO marketing plan. Linking should be considered carefully because they can have positive or negative repercussions.
SEO Reference recommends focusing you’re SEO linking on the following:
Target Linking on Authority Sites
High Quality Links that Are Relevant to the Site
Strategically Placed on the Page –
Use Anchor Text Should Reflect Keywords
Don’t be tempted by shady SEO tricks that deliver quick results to boost SEP results but usually these “black hat” link campaigns raise red flags with Yahoo or Google’s search engine standards.
List of SEO Linking Tactics to Avoid:
1. Never outsource your SEO linking project unless you verify those you link to and they are relevant without being associated with “bad neighborhoods.”
2. Avoid only getting links to your index or home page. Work on getting back-links deep to landing pages with good content that you want to maximize with Google rankings
3. Avoid using linking software or
4. Avoid soliciting link ads by sending bulk emails inquiring about link advertising.
5. Avoid advertising with link building services which feature links through an automated system. Google and Yahoo may penalize sites for the purposes of inflating link popularity.
6. Never automate link submission on your website or blog. We recommend manually approving all link requests.
7. Avoid acquiring a high volume of links overnight. Link building should have even flow. A few new links a day is great, but a few hundred links in a day raises many red flags with Google.
8. Don’t make linking building decisions based on PageRank. Rather build a back-link strategy based on authority sites and relevancy.
10. Avoid generic keywords which are broad and not promoting a “call to action.” of the buying cycle.
Read the original linking article.
