The recent study from Realtor.org revealed some good news for the mortgage and real estate industry. Did you know that 90% of Home buyers are primarily using search engines to research potential properties, finding Realtors® and shopping rates from brokers and lenders online? Online marketing for Realtors® and mortgage services has never been more appealing.
According to the study, consumers are not only exponentially increasing their reliance on the Internet but are also developing distinct patterns for using it in their housing searches. Google and the National Association of Realtors® recently completed a joint study on how and how much prospective home buyers use the various digital options.
That shopping is no longer about showing up in a store or a broker’s office or open house to get information is something Google calls the Zero Moment of Truth or ZMOT. Google says “the sales funnel isn’t really a funnel anymore,” instead there is a generation that does its homework ahead of time. They shop in traditional ways; watching or reading ads, walk into stores to look at products, talks to friends, check styles and prices but alternate these with digital sources. They watch “how-to” videos on You Tube, read product and service reviews, look up specific brands on search engines and even research on the fly with mobile devices.
Home Buying Services Flourish on Google, Bing, Yahoo, Facebook and Twitter.
The study found the real estate-related searches on Google have grown 253% over the last 4-years and that 9 out of 10 consumers buying a home rely on the internet as one of their primary research sources, and 52% as their first step in purchasing real estate. They also found that home buyers used specific online tools at different points during their home search process.
When they start the process buyers tend to rely on search engines and general websites. They frequently search terms like FHA loan,” “FHA,” “home grants,” and “home-buyer assistance. They tend to use maps more in the middle of the process, and engage mobile applications most toward the end of their search. Both first-time buyers and existing homeowners rely on home finance professionals and Realtors® when searching for a new property.
Did you know that 20% of people using search engines to find real estate are done from mobile devices? A Google – Complete Home Shopper study uncovered that 48% of people who used a mobile device in their home search used the device to get directions to houses listed for sale and 45% used the device to request more information about specific home features or real estate services. Read the original article on Mortgage News Daily.
This has been a great year for loan origination and the road to recovery for the mortgage industry appears to be back on track. The pool of qualified borrowers has shrunk so the days of throwing everything against the walls and seeing what sticks are gone. Today’s mortgage marketing strategies must be more stealth and precise. Lenders and bankers must make their marketing dollars go far and that can be difficult because the cost of internet marketing has driven significantly in the last few years. Pay-per click advertising can be very expensive in the home financing space as many high-traffic keywords are bidding between $10 and $20 a click. With click fraud still being a concern, the need to generate organic mortgage leads is more important than ever. Social media marketing will continue to play a key role in the years to come, so don’t laugh off Facebook or Twitter just yet.
I suggest that you seek a blended approach in mortgage marketing strategies for the present market:
For over a decade, Bryan Dornan has led many successful internet marketing campaigns that have resulted in high ranking mortgage websites. The SEO director has created and managed hundreds of lead generation campaigns that resulted in mortgage websites producing a variety of quality mortgage leads for lending professionals in all 50 states.
Organic SEO – Hire a SEO company that has a proven track record in the mortgage industry. You want to work with a company like Nationwide Marketing or the Lead Planet because they practice safe organic SEO and understand mortgage lending and have the ability to get your websites ranked higher on Bing, Google and Yahoo.
Pay Per Click Advertising – Natural search engine optimization take time, so in the meantime PPC marketing is a quick way to get leads online.
Mortgage Rate Alerts – When interest rates fall to a point that motivates your prospects it is a good idea to let them know. Borrowers want to work with loan companies that are on the ball.
Dornan has founded several successful mortgage marketingcompanies like the Lead Planet, Smart Lending, Mortgage Lenders Plus and Nationwide Marketing. Take advantage of his custom lead generation services and enjoy the benefits of receiving quality leads on your website. Call Bryan Dornan at 760-579-9336 and get a SEO or lead generation consultation at no cost.
Small business internet marketing can be complex, but if you work with an experienced online marketer to produce a pragmatic marketing strategy to ensure maximized profits for many years to come. Most new small businesses do not survive to see their 2nd birthday. The fact is that most of them fail because they are unable to market themselves to generate the revenue needed to survive in today’s competitive environment. Traditional marketing like direct mail, radio and television can swallow a marketing budget quickly. Small business internet marketing is essential to provide company info, promote your business and generate the leads you need to pay the bills.
Organic search engine optimization companies around the globe have been concerned about the impact of Google’s latest implementation, Google Instant. According to Google Inc., the new Google Instant has no effect on the ranking algorithm. This is good news for the SEO world – - – or is it? Google says that the ranking algorithm is derived the part of the search engine that determines which site is listed 1st, 2nd etc. Google makes it clear that the Google Instant update will not have any effect on the position of your website in search engine results.
However, this latest Google update may be more significant than an algorithm change because it could change the way consumers interact with the search engine.It’s hard to believe that this won’t have some impact on organic search engine optimization. Time to adapt!
Here is how it works — Google displays results as you type. But this has a couple of implications for people who use search engines to find websites.
With almost 12 years of online lead generation experience, I definitely feel comfortable talking about SEO strategies and internet marketing execution. Most businesses live or die based on their ability to generate leads. Really either you buy leads effectively or you generate leads online from your website or through email marketing. Bryan Dornan and Nationwide Marketing offer result-driven lead generation services that will improve your internet marketing both short and long term. My team of lead generation specialists eats drinks and sleeps lead generation and search engine optimization.
We offer the following lead generation services for start-ups and small business internet marketing solutions.
One of the hottest SEO services in 2010 is online reputation and brand management. In this “information age” we are living in, managing your reputation online is more important than ever. Did you know that people are searching for your name on Google all the time? Other search engines, like Bing, Yahoo and Ask.com are being used as a tool to examine your reputation online. Don’t forget the social media networks like Facebook, Twitter and LinkedIn. Word travels fast with social network media and they have search engines integrated into their systems.
Search Engine Optimization is an Effective Tool for Online Reputation Management
A recent Microsoft survey, “Online Reputation Management is essential in a connected world,” stated that 78% of recruiters are using search engines and 63% are using social networks, to conduct background checks on candidates. As an employer myself, I’ve received a lot of internship applications from students who are just plain careless about their online reputation. For employers the world wide web is considered a global talent pool because anyone in the world can have a presence online. Image is very important for business and if you are serious about maximizing opportunities then you must manage your reputation online.
Get Control and Manage Your Online Reputation
Set up a Website – Purchase your domain name. For less than $10 a year, you may be able to use name as a domain name. This will give you an edge to protect yourself from others who may share the same name as you. If your name isn’t available, then use your middle initial, your full middle name, or a shortened version of your name. After buying a domain name, you should have a company like Smart Search Strategies create a website that promotes your name or business. Utilize this website as an opportunity to feature your career highlights or business niches. You can’t risk your reputation, because if you take a pro-active approach you will be able to control your image and reputation online.
Publish a Blog - Another method that Bryan Dornan’s SEO team recommends is have a professional blog created in an effort to promote your business and add credibility to your name. The search engines bots typically recognize the weblog as being associated with your business or name and often rank you site favorably.
Social Media Marketing - Promote your business or name on social networks: Facebook, Twitter, LinkedIn and Google. Just like your website and blog, these are significant opportunities that can benefit you and your ability to succeed with internet reputation management. The Wall Street Journal recommends to visit Facebook.com and to set up the appropriate usernames to claim your short URL. For LinkedIn, create a custom URL when editing your profile. For Twitter, just register your full name as your account name. Finally, for Google, go to Google.com/profiles and fill out your profile completely, because the most thorough profiles for each full name will appear at the bottom of the Google search results.
Publish Articles Online – Contribute content to other sites. By writing an article you can build credibility and benefit from having another link indexed that comes up on a search when someone is querying your business or name.
Become an Online Authority - If you share expertise on the internet, locate bloggers and traditional journalists online and build relationships with them. Comment on their blogs or articles for a few weeks and then send them a note with resources, tips, or even your story.
We recommend being proactive managing your reputation online. It is much better for people to see positive results show up when they Google your name. Please complete this quick request form and get a no cost evaluation for online reputation management. – content sources: Wall Street Journal, Google and Twitter
Nationwide Marketing posted an interesting article on finding the best SEO company. They talked about how times have changed marketing online and that SEO is much more comprehensive today than it was, say 10 years ago.
Choose the SEO Company that Best Meets Your Business Needs
Today raising your website ranking to the first page of Google, Bing or Yahoo has become challenging. There are several types of internet marketing that you should know about.
Nationwide is a San Diego SEO company that was founded by Bryan Dornan in 2002. Read the original Nationwide Marketing article online at > Choosing the Best SEO Company to Market Your Business Online
Someone asked me the other day about the value or de-value of article marketing. This person was frustrated because all of the articles they posted had very little if any on their search engine rankings. Let’s be honest…organic search marketing can be a tiring process that has its highs and lows. Even people like me who are very passionate about search engine optimization get tired when we hit walls optimizing. Many A few years ago article marketing was hot topic for the SEO world. After a while the search engines caught on to the aggressive internet marketing that SEO operatives were using and it seemed that at least Google was not valuing the links as high anymore.
As a publisher and SEO specialist I have always valued content and posting articles online. Posting articles on article directory sites, blogs and websites creates a new opportunity to promote websites and brand companies. To me, the recent Google May Day algorithm update reiterated that search engines are committed to driving traffic to relevant authority websites. I noticed that websites I’m working that were negatively affected by the Google May Day update were my sites that had little or poor content. Most of the other websites saw the traffic volumes remain steady and some websites have even experieiced a pleasant rise in rankings.
Article marketing requires good planning and a pragmatic plan with a committment for fresh and insightful content in an effort to maximize search engine rankings. I believe that writing compelling content will enhance most SEO campaigns and separate the performance of websites. Search engine algorithm changes can be an SEO specialists worst nightmare, but on the flip-side it can be an exciting ride offering the rewards of higher rankings as well. – Bryan Dornan
Organic SEO should be the bread and butter of internet marketing campaigns for most businesses. It was interesting to learn that more than 8 out of 10 online users go to search engines to find information and the products or services they want to buy.
Search engine optimization has become an effective strategy for marketing small businesses cost effectively. SEO requires good content, adequate site structure and a driving force defined by an original “call to action.”
Top 5 Search Engine Optimization Tips for small businesses from Vendor Seek:
1. Use appropriate page titles like Creative Bakery in Chicago, IL Specializing in Wedding Cakes instead of just Welcome
2. Choose the right keywords in your text. See what terms users are searching on in Google and make sure they appear on your website
3. Build a Sitemap so that search engines can easily navigate your web site and include them in the search results
4. Optimize your local advertising by submitting to Google Local, including your physical address on your website and submitting to free directories like Yahoo, Yelp, SuperPages, etc.
5. Analyze your visitors that come to your site using Google Analytics (free) or another web traffic analysis program. This will tell you what people do when they come to your site and how to improve.
A recent study at Forrester revealed that nearly 80% of website traffic is the result of search engines. That means if you want to increase the volume of website visitors it is imperative that your site be ranked high on the major search engines like Bing, Google and Yahoo.
Most business owners invest a significant amount of time and money trying to get the search engines to rank their website favorably. 99.9% of business owners fail trying to do it themselves, because the search engine algorithms are very complex. You could do a great job on many aspects of web development, but if you miss a few beats, the search engine spiders will not reward your site with good rankings. In most cases, the search engine spiders end up missing most of the websites pages because of poor site architecture and no sitemap.
Search engine optimization, aka SEO, is a pragmatic process of preparing your website for the search engine’s evaluation. A lot of companies claim they offer SEO services, but very few marketing companies understand the formula for optimizing a website to successfully rank for relevant keywords that get them traffic from visitors that meet the business niches.
In 2000, Lead Planet founder, Bryan Dornan rolled out Nationwide Marketing in an effort to provide internet marketing solutions like web design, public relations, SEO and in addition to direct response for media like TV and radio.
A few years later, Dornan created a think tank called Smart Search Strategies that focused solely on search engine optimization. This group of talented internet marketers created a unique SEO system that encompassed each component of white-hat search marketing that Google, Yahoo and MSN required for long term rankings. The SSS project was a huge success and the think tank developed into a full-fledged SEO marketing agency that helped hundreds of businesses significantly improve their ranking online. Our SEO team offers elite internet marketing services for businesses that are serious about increasing the traffic to their website.
Anyone in the internet marketing arena has heard the phrase, “content is king.” Many SEO marketers and web developers do not want to admit how important good copy written articles can be for SEO marketing campaigns for most industries. Let’s face it, when you combine a relevant link building campaign with good keyword rich content, you have most of the formula nailed for successful organic search marketing. The search engine spiders love content and in most cases so do your visitors, so build your website with insightful content that features a clear “call to action” and incorporate catchy landing pages into the mix to maximize lead generation. I recommend focusing on posting interesting articles that command the attention of your readers.
Below are the details of our SEO process and strategy outlined by Bryan Dornan and Smart Search Strategies:
1) On Page Optimization
Before beginning the optimization, our SEO team analyzes how your website is currently performing. This 1st step helps us to understand the significant areas of opportunity.
2) Keyword Research and Analysis
Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. We analyze of your offers and then research the best keyword phrases. Then our SEO experts identify and finalized a set of target key phrases for your site’s search engine optimization. We also consider the proper pages of the website that should be targeted for each keyword. Once we have defined the target pages, we then proceed to optimize for each keyword accordingly.
3) Analytics Setup:
Before making any changes in the website, we setup google analytics so that we can measure the results after completion of SEO work.
4) Comparative Analysis Competitors & Client Website
We don’t work without benchmarking. Our SEO experts analyze the top competitors of your site and compare it with all the aspects with your site. Here we check the various server related parameters and the variety of website parameters like the number of pages, link popularity etc.
5) Web Page Analysis
Here we check all important parameters of important pages of your website like site architecture & layout, Title tags, images, code to text ratio etc… This gives us the current standing of your site.
6) Meta tags & Header tags Optimization
After in depth analysis of shortlisted keywords, results of comparative analysis & Web pages analysis we prepare the optimized title tag, description tag, keywords tag & header tags ( H1, H2 and H3) forall important pages of the site.
7) Building Content - Copywriting
“Content is the king” . Search engine likes good and unique content in the website. Our copywriting team will analyze all important pages of your website to check if any page needs correction/addition/deletion in the text. If require we send you the report containing suggestedchanges.
After your approval of our above reports, we start implementing it on your website. It includes content optimization, title tag optimization, meta tags optimization, image optimization etc. If your website is static, we first implement it in dummy pages, report you, and after your approval we make the page live. If your site is dynamic, we make changes on the live site. It includes but not limited to:
a. Implementing Architectural changes if require
b. Correcting the findings of comparative analysis.
c. Optimization of title tags, header tags and other meta tags of important pages
d. Optimizing internal linking structure
e. Image optimization
f. Content optimization according to finding of analysis
g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. Tags as per Meta tags optimization report
h. W3c Validation Etc…
Press Releases can be used effectively for enhancing public relations, branding companies and SEO tools for increased rankings online. Bryan Dornan has written many press releases for his businesses as well as for his clients through his marketing firms, Nationwide Marketing and Seaside Capital Group.
In 2001 Dornan founded Nationwide Marketing, a company that focused on search engine marketing for other Dornan start-ups like, World Web Properties, Smart Lending, Mortgage Lenders Plus, Nationwide Mortgage and the Lead Planet. He believes integrating a podcast or video will significantly enhance the credibility of the press release while helping to stimulate web traffic. Dornan’s SEO philosophy has always focused on integrating traditional marketing tools like press releases with online marketing strategies.
Press releases provide marketing assistance to businesses seeking exposure on the internet and in the news. He believes leveraging the Internet is a critical method for communicating through the media to the public. Dornan has pioneered web-based press release systems that have enabled small companies gain visibility cost effectively.
For more marketing insight, call 888-271-9581 ext-103 and we will send you an SEO proposal based on your keywords, needs and goals.