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Bryan Dornan is a San Diego based SEO specialist offering mortgage marketing, search engine optimization, lead generation with an arsenal of stealth internet marketing solutions for business.
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08 Feb 10 Search Engine Optimization Overview

Below are the details of our SEO process and strategy outlined by Bryan Dornan and Smart Search Strategies:

1) On Page Optimization

Before beginning the optimization, our SEO team analyzes how your website is currently performing. This 1st step helps us to understand the significant areas of opportunity.

2) Keyword Research and Analysis

Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. We analyze of your offers and then research the best keyword phrases.  Then our SEO experts identify and finalized a set of target key phrases for your site’s search engine optimization. We also consider the proper pages of the website that should be targeted for each keyword.  Once we have defined the target pages, we then proceed to optimize for each keyword accordingly.

3) Analytics Setup:

Before making any changes in the website, we setup google analytics so that we can measure the results after completion of SEO work.

4) Comparative Analysis Competitors & Client Website

We don’t work without benchmarking. Our SEO experts analyze the top competitors of your site and compare it with all the aspects with your site. Here we check the various server related parameters and the variety of website parameters like the number of pages, link popularity etc.

5) Web Page Analysis

Here we check all important parameters of important pages of your website like site architecture & layout, Title tags, images, code to text ratio etc… This gives us the current standing of your site.

6) Meta tags & Header tags Optimization

After in depth analysis of shortlisted keywords, results of comparative analysis & Web pages analysis we prepare the optimized title tag, description tag, keywords tag & header tags ( H1, H2 and H3) forall important pages of the site.

7) Building Content  - Copywriting

“Content is the king” . Search engine likes good and unique content in the website. Our copywriting team will analyze all important pages of your website to check if any page needs correction/addition/deletion in the text. If require we send you the report containing suggestedchanges.

8) SEO Integration

After your approval of our above reports, we start implementing it on your website. It includes content optimization, title tag optimization, meta tags optimization, image optimization etc. If your website is static, we first implement it in dummy pages, report you, and after your approval we make the page live. If your site is dynamic, we make changes on the live site. It includes but not limited to:

a. Implementing Architectural changes if require

b. Correcting the findings of comparative analysis.

c. Optimization of title tags, header tags and other meta tags of important pages

d. Optimizing internal linking structure

e. Image optimization

f. Content optimization according to finding of analysis

g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. Tags as per Meta tags optimization report

h. W3c Validation Etc…



Reader's Comments

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    Our financial service company is interested in speaking with you in regards to a targeted search engine optimization campaign for our Orange County, Los Angeles and San Diego branches. We provide an array of insurtance and investing solutions in California. Can you help us with geo-targeting SEO for a local market like Southern California?

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