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Bryan Dornan is a San Diego based SEO specialist offering mortgage marketing, search engine optimization, lead generation with an arsenal of stealth internet marketing solutions for business.
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08 Jan 13 Online Search for Real Estate Soars 253%

The recent study from Realtor.org revealed some good news for the mortgage and real estate industry. Did you know that 90% of Home buyers are primarily using search engines to research potential properties, finding Realtors® and shopping rates from brokers and lenders online? Online marketing for Realtors® and mortgage services has never been more appealing.

According to the study,  consumers are not only exponentially increasing their reliance on the Internet but are also developing distinct patterns for using it in their housing searches. Google and the National Association of Realtors® recently completed a joint study on how and how much prospective home buyers use the various digital options.

That shopping is no longer about showing up in a store or a broker’s office or open house to get information is something Google calls the Zero Moment of Truth or ZMOT.  Google says “the sales funnel isn’t really a funnel anymore,” instead there is a generation that does its homework ahead of time. They shop in traditional ways; watching or reading ads, walk into stores to look at products, talks to friends, check styles and prices but alternate these with digital sources. They watch “how-to” videos on You Tube, read product and service reviews, look up specific brands on search engines and even research on the fly with mobile devices.

Home Buying Services Flourish on Google, Bing, Yahoo, Facebook and Twitter.

The study found the real estate-related searches on Google have grown 253% over the last 4-years and that 9 out of 10 consumers buying a home rely on the internet as one of their primary research sources, and 52% as their first step in purchasing real estate. They also found that home buyers used specific online tools at different points during their home search process.

When they start the process buyers tend to rely on search engines and general websites.  They frequently search terms like FHA loan,” “FHA,” “home grants,” and “home-buyer assistance. They tend to use maps more in the middle of the process, and engage mobile applications most toward the end of their search. Both first-time buyers and existing homeowners rely on home finance professionals and Realtors® when searching for a new property.

Did you know that 20% of people using search engines to find real estate are done from mobile devices?  A Google – Complete Home Shopper study uncovered that 48% of people who used a mobile device in their home search used the device to get directions to houses listed for sale and 45% used the device to request more information about specific home features or real estate services. Read the original article on Mortgage News Daily.



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