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Bryan Dornan is a San Diego based SEO specialist offering mortgage marketing, search engine optimization, lead generation with an arsenal of stealth internet marketing solutions for business.
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08 Nov 12 Marketing for the New Direction of Loan Origination

This has been a great year for loan origination and the road to recovery for the mortgage industry appears to be back on track. The pool of qualified borrowers has shrunk so the days of throwing everything against the walls and seeing what sticks are gone. Today’s mortgage marketing strategies must be more stealth and precise. Lenders and bankers must make their marketing dollars go far and that can be difficult because the cost of internet marketing has driven significantly in the last few years. Pay-per click advertising can be very expensive in the home financing space as many high-traffic keywords are bidding between $10 and $20 a click. With click fraud still being a concern, the need to generate organic mortgage leads is more important than ever. Social media marketing will continue to play a key role in the years to come, so don’t laugh off Facebook or Twitter just yet.

I suggest that you seek a blended approach in mortgage marketing strategies for the present market:

  • Professional website for image and branding purposes
  • Original content that clearly underscores your lending niches
  • Optimized landing page with a clear call to action
  • Search engine optimization from a proven professional
  • Email marketing to your network of  past customers
  • Social media marketing to ensure reputation management online

 

19 Jul 10 Online Lead Generation

With almost 12 years of online lead generation experience, I definitely feel comfortable talking about SEO strategies and internet marketing execution.  Most businesses live or die based on their ability to generate leads.  Really either you buy leads effectively or you generate leads online from your website or through email marketing.  Bryan Dornan and Nationwide Marketing offer result-driven lead generation services that will improve your internet marketing both short and long term.  My team of lead generation specialists eats drinks and sleeps lead generation and search engine optimization.

We offer the following lead generation services for start-ups and small business internet marketing solutions.

  • Organic Search Engine Optimization
  • Local Search Marketing
  • Opt-In Email Marketing
  • Pay-Per Click Lead Management
  • Online Affiliate Marketing
  • Voice Broadcasting

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08 Jun 10 Article Marketing and the Highs and Lows of SEO

Someone asked me the other day about the value or de-value of article marketing.  This person was frustrated because all of the articles they posted had very little if any on their search engine rankings.  Let’s be honest…organic search marketing can be a tiring process that has its highs and lows.  Even people like me who are very passionate about search engine optimization get tired when we hit walls optimizing.  Many A few years ago article marketing was hot topic for the SEO world.  After a while the search engines caught on to the aggressive internet marketing that SEO operatives were using and it seemed that at least Google was not valuing the links as high anymore.

As a publisher and SEO specialist I have always valued content and posting articles online.  Posting articles on article directory sites, blogs and websites creates a new opportunity to promote websites and brand companies.  To me, the recent Google May Day algorithm update reiterated that search engines are committed to driving traffic to relevant authority websites.   I noticed that websites I’m working that were negatively affected by the Google May Day update were my sites that had little or poor content.   Most of the other websites saw the traffic volumes remain steady and some websites have even experieiced a pleasant rise in rankings.

Article marketing requires good planning and a pragmatic plan with a committment for fresh and insightful content in an effort to maximize search engine rankings.  I believe that writing compelling content will enhance most SEO campaigns and separate the performance of websites.   Search engine algorithm changes can be an SEO specialists worst nightmare, but on the flip-side it can be an exciting ride offering the rewards of higher rankings as well.   – Bryan Dornan

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09 Mar 10 Maximizing Website Ranking with Smart Search Strategies

A recent study at Forrester revealed that nearly 80% of website traffic is the result of search engines.  That means if you want to increase the volume of website visitors it is imperative that your site be ranked high on the major search engines like Bing, Google and Yahoo.

Most business owners invest a significant amount of time and money trying to get the search engines to rank their website favorably. 99.9% of business owners fail trying to do it themselves, because the search engine algorithms are very complex.  You could do a great job on many aspects of web development, but if you miss a few beats, the search engine spiders will not reward your site with good rankings.  In most cases, the search engine spiders end up missing most of the websites pages because of poor site architecture and no sitemap.

Search engine optimization, aka SEO, is a pragmatic process of preparing your website for the search engine’s evaluation.  A lot of companies claim they offer SEO services, but very few marketing companies understand the formula for optimizing a website to successfully rank for relevant keywords that get them traffic from visitors that meet the business niches.

In 2000, Lead Planet founder, Bryan Dornan rolled out Nationwide Marketing in an effort to provide internet marketing solutions like web design, public relations, SEO and in addition to direct response for media like TV and radio.

A few years later, Dornan created a think tank called Smart Search Strategies that focused solely on search engine optimization. This group of talented internet marketers created a unique SEO system that encompassed each component of white-hat search marketing that Google, Yahoo and MSN required for long term rankings.  The SSS project was a huge success and the think tank developed into a full-fledged SEO marketing agency that helped hundreds of businesses significantly improve their ranking online.  Our SEO team offers elite internet marketing services for businesses that are serious about increasing the traffic to their website.

09 Mar 10 Content Really is King

Anyone in the internet marketing arena has heard the phrase, “content is king.”  Many SEO marketers and web developers do not want to admit how important good copy written articles can be for SEO marketing campaigns for most industries.  Let’s face it, when you combine a relevant link building campaign with good keyword rich content, you have most of the formula nailed for successful organic search marketing.  The search engine spiders love content and in most cases so do your visitors, so build your website with insightful content that features a clear “call to action” and incorporate catchy landing pages into the mix to maximize lead generation.  I recommend focusing on posting interesting articles that command the attention of your readers.