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Bryan Dornan is a San Diego based SEO specialist offering mortgage marketing, search engine optimization, lead generation with an arsenal of stealth internet marketing solutions for business.
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14 Sep 10 How does Google Instant Effect Organic SEO Marketing?

Organic search engine optimization companies around the globe have been concerned about the impact of Google’s latest implementation, Google Instant.  According to Google Inc., the new Google Instant has no effect on the ranking algorithm.  This is good news for the SEO world – - – or is it?  Google says that the ranking algorithm is derived the part of the search engine that determines which site is listed 1st, 2nd etc.  Google makes it clear that the Google Instant update will not have any effect on the position of your website in search engine results.

However, this latest Google update may be more significant than an algorithm change because it could change the way consumers interact with the search engine.It’s hard to believe that this won’t have some impact on organic search engine optimization.  Time to adapt!

Here is how it works — Google displays results as you type. But this has a couple of implications for people who use search engines to find websites.

  • Google could influence the keyword search terms because of the auto-complete feature.
  • Searchers can select from various options to click on a result before they even finish typing their query.

02 Feb 10 Google on Page Speed as Ranking Factor

A few months ago, Google’s Matt Cutts informed WebProNews that page speed could become a factor Google considers when ranking search results.  Cutts’ comments usually get a lot of attention with the SEO community.  Many search marketing insiders believe that Google has not considered page speed for ranking websites until recently.  Web Pro News makes it clear that Matt Cutts never actually said that page loading speed would become the top criteria for ranking factor on Google.  Cutts posted an SEO video discussing page speed as a ranking factor on Google.  This has become a popular video with search engine marketing enthusiasts.

Google Video: Is Speed More Important Than Relevance?
httpv://www.youtube.com/watch?v=muSIzHurn4U

The video is a response to the following user-submitted question:  Since we’re hearing a lot of talk about the implications of Page Speed, I wonder if Google still cares as much about relevancy? Or are recentness and page load time more important?  In the video Matt addresses the question posed to him Relevancy or Page Speed?  Cutts answers, “No. Relevancy is the most important. If you have two sites that are equally relevant, you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful and the most accurate search result that we can find.”  Cutts continued, “If you can speed your site up, it’s really good for users, as well as potentially down the road, being good for search engines.” 

What are Google’s 200 ranking factors for search engine placement?  WebProNews points out that once you get into how much weight each one carries, it gets even more difficult to speculate. 

I think we can all agree that ensuring your website loads quickly is in the best interest of your visitors because offering a good user experience is important to your site’s credibility and we know Google values the “user experience.” Therefore it’s logical to think that Google would factor speed into their algorithm for ranking websites.  Google offer webmasters various tools to enhance the website loading speed.  Read the original WebProNews Article written by Chris Crum > Google Sets Record on Page Speed as Ranking Factor