09 Mar 10 Maximizing Website Ranking with Smart Search Strategies

A recent study at Forrester revealed that nearly 80% of website traffic is the result of search engines.  That means if you want to increase the volume of website visitors it is imperative that your site be ranked high on the major search engines like Bing, Google and Yahoo.

Most business owners invest a significant amount of time and money trying to get the search engines to rank their website favorably. 99.9% of business owners fail trying to do it themselves, because the search engine algorithms are very complex.  You could do a great job on many aspects of web development, but if you miss a few beats, the search engine spiders will not reward your site with good rankings.  In most cases, the search engine spiders end up missing most of the websites pages because of poor site architecture and no sitemap. 

Search engine optimization, aka SEO, is a pragmatic process of preparing your website for the search engine’s evaluation.  A lot of companies claim they offer SEO services, but very few marketing companies understand the formula for optimizing a website to successfully rank for relevant keywords that get them traffic from visitors that meet the business niches.

In 2000, Lead Planet founder, Bryan Dornan rolled out Nationwide Marketing in an effort to provide internet marketing solutions like web design, public relations, SEO and in addition to direct response for media like TV and radio.  

A few years later, Dornan created a think tank called Smart Search Strategies that focused solely on search engine optimization. This group of talented internet marketers created a unique SEO system that encompassed each component of white-hat search marketing that Google, Yahoo and MSN required for long term rankings.  The SSS project was a huge success and the think tank developed into a full-fledged SEO marketing agency that helped hundreds of businesses significantly improve their ranking online.  Our SEO team offers elite internet marketing services for businesses that are serious about increasing the traffic to their website.

09 Mar 10 Content Really is King

Anyone in the internet marketing arena has heard the phrase, “content is king.”  Many SEO marketers and web developers do not want to admit how important good copy written articles can be for SEO marketing campaigns for most industries.  Let’s face it, when you combine a relevant link building campaign with good keyword rich content, you have most of the formula nailed for successful organic search marketing.  The search engine spiders love content and in most cases so do your visitors, so build your website with insightful content that features a clear “call to action” and incorporate catchy landing pages into the mix to maximize lead generation.  I recommend focusing on posting interesting articles that command the attention of your readers.

08 Feb 10 Search Engine Optimization Overview

Below are the details of our SEO process and strategy outlined by Bryan Dornan and Smart Search Strategies:

1) On Page Optimization

Before beginning the optimization, our SEO team analyzes how your website is currently performing. This 1^st step helps us to understand the significant areas of opportunity.

2) Keyword Research and Analysis

Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. We analyze of your offers and then research the best keyword phrases.  Then our SEO experts identify and finalized a set of target key phrases for your site’s search engine optimization. We also consider the proper pages of the website that should be targeted for each keyword.  Once we have defined the target pages, we then proceed to optimize for each keyword accordingly.

3) Analytics Setup:

Before making any changes in the website, we setup google analytics so that we can measure the results after completion of SEO work.

4) Comparative Analysis Competitors & Client Website

We don’t work without benchmarking. Our SEO experts analyze the top competitors of your site and compare it with all the aspects with your site. Here we check the various server related parameters and the variety of website parameters like the number of pages, link popularity etc.

5) Web Page Analysis

Here we check all important parameters of important pages of your website like site architecture & layout, Title tags, images, code to text ratio etc… This gives us the current standing of your site.

6) Meta tags & Header tags Optimization

After in depth analysis of shortlisted keywords, results of comparative analysis & Web pages analysis we prepare the optimized title tag, description tag, keywords tag & header tags ( H1, H2 and H3) forall important pages of the site.

7) Building Content  - Copywriting

“Content is the king” . Search engine likes good and unique content in the website. Our copywriting team will analyze all important pages of your website to check if any page needs correction/addition/deletion in the text. If require we send you the report containing suggestedchanges.

After your approval of our above reports, we start implementing it on your website. It includes content optimization, title tag optimization, meta tags optimization, image optimization etc. If your website is static, we first implement it in dummy pages, report you, and after your approval we make the page live. If your site is dynamic, we make changes on the live site. It includes but not limited to:

a. Implementing Architectural changes if require

b. Correcting the findings of comparative analysis.

c. Optimization of title tags, header tags and other meta tags of important pages

d. Optimizing internal linking structure

e. Image optimization

f. Content optimization according to finding of analysis

g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. Tags as per Meta tags optimization report

h. W3c Validation Etc…

21 Jan 10 Get Your Website Ranked High on Search Engines

Would you like your website to be ranked on the first page of Google, Bing and Yahoo?  All of our SEO incorporates the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized.  Team up with Nationwide Marketing and Bryan Dornan for lead generation and search engine marketing that will increase your sales and exposure. Please call 888-271-9581 ext-103 and we will send you an SEO proposal based on your keywords, needs and goals.