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Bryan Dornan is a San Diego based SEO specialist offering mortgage marketing, search engine optimization, lead generation with an arsenal of stealth internet marketing solutions for business.
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14 Jan 11 Online Marketing Tips for Small Businesses

Small business internet marketing can be complex, but if you work with an experienced online marketer to produce a pragmatic marketing strategy to ensure maximized profits for many years to come. Most new small businesses do not survive to see their 2nd birthday. The fact is that most of them fail because they are unable to market themselves to generate the revenue needed to survive in today’s competitive environment.  Traditional marketing like direct mail, radio and television can swallow a marketing budget quickly.  Small business internet marketing is essential to provide company info, promote your business and generate the leads you need to pay the bills.

  1. Develop a Comprehensive Website – The site should represent your company’s vision, business niches and offers the ability for customers to find you or buy your product or services.
  2. Submit Your Website to the Free Directories – Join the local directories, ie. Yahoo Local, Google Local, Super Pages, etc.
  3. Network with Other Companies – Find added value businesses that could link to your website – Google, Bing and Yahoo still calculate links into search engine rankings.
  4. Hire a Marketing Professional to help you with SEO – Work with an experienced marketer who offers cost effective search marketing solutions.
  5. Join the Social Networks and Promote Your Business (Facebook, Twitter, LinkedIn, YouTube, etc.)
  6. Manage Your Reputation Online – Publishing articles are a great way to strengthen your image and help secure online reputation management.
  7. Submit Press Releases – Issuing press releases enables you to announce new products, services in a creative manner while enhancing your professional image online.

14 Sep 10 How does Google Instant Effect Organic SEO Marketing?

Organic search engine optimization companies around the globe have been concerned about the impact of Google’s latest implementation, Google Instant.  According to Google Inc., the new Google Instant has no effect on the ranking algorithm.  This is good news for the SEO world – - – or is it?  Google says that the ranking algorithm is derived the part of the search engine that determines which site is listed 1st, 2nd etc.  Google makes it clear that the Google Instant update will not have any effect on the position of your website in search engine results.

However, this latest Google update may be more significant than an algorithm change because it could change the way consumers interact with the search engine.It’s hard to believe that this won’t have some impact on organic search engine optimization.  Time to adapt!

Here is how it works — Google displays results as you type. But this has a couple of implications for people who use search engines to find websites.

  • Google could influence the keyword search terms because of the auto-complete feature.
  • Searchers can select from various options to click on a result before they even finish typing their query.

22 Jun 10 Searching for the Right SEO Company

Nationwide Marketing posted an interesting article on finding the best SEO company. They talked about how times have changed marketing online and that SEO  is much more comprehensive today than it was, say 10 years ago.

Choose the SEO Company that Best Meets Your Business Needs

Today raising your website ranking to the first page of Google, Bing or Yahoo has become challenging.  There are several types of internet marketing that you should know about.

  • Organic Search Engine Optimization  – Natural search engine placement
  • Paid Search Engine Marketing – Pay-Per- Click and Paid Inclusion

Nationwide is a San Diego SEO company that was founded by Bryan Dornan in 2002.  Read the original Nationwide Marketing article online at > Choosing the Best SEO Company to Market Your Business Online

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09 Mar 10 Maximizing Website Ranking with Smart Search Strategies

A recent study at Forrester revealed that nearly 80% of website traffic is the result of search engines.  That means if you want to increase the volume of website visitors it is imperative that your site be ranked high on the major search engines like Bing, Google and Yahoo.

Most business owners invest a significant amount of time and money trying to get the search engines to rank their website favorably. 99.9% of business owners fail trying to do it themselves, because the search engine algorithms are very complex.  You could do a great job on many aspects of web development, but if you miss a few beats, the search engine spiders will not reward your site with good rankings.  In most cases, the search engine spiders end up missing most of the websites pages because of poor site architecture and no sitemap.

Search engine optimization, aka SEO, is a pragmatic process of preparing your website for the search engine’s evaluation.  A lot of companies claim they offer SEO services, but very few marketing companies understand the formula for optimizing a website to successfully rank for relevant keywords that get them traffic from visitors that meet the business niches.

In 2000, Lead Planet founder, Bryan Dornan rolled out Nationwide Marketing in an effort to provide internet marketing solutions like web design, public relations, SEO and in addition to direct response for media like TV and radio.

A few years later, Dornan created a think tank called Smart Search Strategies that focused solely on search engine optimization. This group of talented internet marketers created a unique SEO system that encompassed each component of white-hat search marketing that Google, Yahoo and MSN required for long term rankings.  The SSS project was a huge success and the think tank developed into a full-fledged SEO marketing agency that helped hundreds of businesses significantly improve their ranking online.  Our SEO team offers elite internet marketing services for businesses that are serious about increasing the traffic to their website.

09 Mar 10 Content Really is King

Anyone in the internet marketing arena has heard the phrase, “content is king.”  Many SEO marketers and web developers do not want to admit how important good copy written articles can be for SEO marketing campaigns for most industries.  Let’s face it, when you combine a relevant link building campaign with good keyword rich content, you have most of the formula nailed for successful organic search marketing.  The search engine spiders love content and in most cases so do your visitors, so build your website with insightful content that features a clear “call to action” and incorporate catchy landing pages into the mix to maximize lead generation.  I recommend focusing on posting interesting articles that command the attention of your readers.

08 Feb 10 Search Engine Optimization Overview

Below are the details of our SEO process and strategy outlined by Bryan Dornan and Smart Search Strategies:

1) On Page Optimization

Before beginning the optimization, our SEO team analyzes how your website is currently performing. This 1st step helps us to understand the significant areas of opportunity.

2) Keyword Research and Analysis

Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. We analyze of your offers and then research the best keyword phrases.  Then our SEO experts identify and finalized a set of target key phrases for your site’s search engine optimization. We also consider the proper pages of the website that should be targeted for each keyword.  Once we have defined the target pages, we then proceed to optimize for each keyword accordingly.

3) Analytics Setup:

Before making any changes in the website, we setup google analytics so that we can measure the results after completion of SEO work.

4) Comparative Analysis Competitors & Client Website

We don’t work without benchmarking. Our SEO experts analyze the top competitors of your site and compare it with all the aspects with your site. Here we check the various server related parameters and the variety of website parameters like the number of pages, link popularity etc.

5) Web Page Analysis

Here we check all important parameters of important pages of your website like site architecture & layout, Title tags, images, code to text ratio etc… This gives us the current standing of your site.

6) Meta tags & Header tags Optimization

After in depth analysis of shortlisted keywords, results of comparative analysis & Web pages analysis we prepare the optimized title tag, description tag, keywords tag & header tags ( H1, H2 and H3) forall important pages of the site.

7) Building Content  - Copywriting

“Content is the king” . Search engine likes good and unique content in the website. Our copywriting team will analyze all important pages of your website to check if any page needs correction/addition/deletion in the text. If require we send you the report containing suggestedchanges.

8) SEO Integration

After your approval of our above reports, we start implementing it on your website. It includes content optimization, title tag optimization, meta tags optimization, image optimization etc. If your website is static, we first implement it in dummy pages, report you, and after your approval we make the page live. If your site is dynamic, we make changes on the live site. It includes but not limited to:

a. Implementing Architectural changes if require

b. Correcting the findings of comparative analysis.

c. Optimization of title tags, header tags and other meta tags of important pages

d. Optimizing internal linking structure

e. Image optimization

f. Content optimization according to finding of analysis

g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. Tags as per Meta tags optimization report

h. W3c Validation Etc…

21 Jan 10 Get Your Website Ranked High on Search Engines

Would you like your website to be ranked on the first page of Google, Bing and Yahoo?  All of our SEO incorporates the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized.  Team up with Nationwide Marketing and Bryan Dornan for lead generation and search engine marketing that will increase your sales and exposure. Please call 888-271-9581 ext-103 and we will send you an SEO proposal based on your keywords, needs and goals.