1. Develop a Comprehensive Website – The site should represent your company’s vision, business niches and offers the ability for customers to find you or buy your product or services.
2. Submit Your Website to the Free Directories – Join the local directories, ie. Yahoo Local, Google Local, Super Pages, etc.
3. Network with Other Companies – Find added value businesses that could link to your website – Google, Bing and Yahoo still calculate links into search engine rankings.  
4. Hire a Marketing Professional to help you with SEO – Work with an experienced marketer who offers cost effective search marketing solutions.
5. Join the Social Networks and Promote Your Business (Facebook, Twitter, LinkedIn, YouTube, etc.)
6. Manage Your Reputation Online – Publishing articles are a great way to strengthen your image and help secure online reputation management.
7. Submit Press Releases – Issuing press releases enables you to announce new products, services in a creative manner while enhancing your professional image online.

However, this latest Google update may be more significant than an algorithm change because it could change the way consumers interact with the search engine.It’s hard to believe that this won’t have some impact on organic search engine optimization.  Time to adapt! 

Here is how it works — Google displays results as you type. But this has a couple of implications for people who use search engines to find websites.

• Google could influence the keyword search terms because of the auto-complete feature.
• Searchers can select from various options to click on a result before they even finish typing their query.

We offer the following lead generation services for start-ups and small business internet marketing solutions.

• Organic Search Engine Optimization
• Local Search Marketing
• Opt-In Email Marketing
• Pay-Per Click Lead Management
• Online Affiliate Marketing
• Voice Broadcasting

Search Engine Optimization is an Effective Tool for Online Reputation Management   

A recent Microsoft survey, “Online Reputation Management is essential in a connected world,” stated that 78% of recruiters are using search engines and 63% are using social networks, to conduct background checks on candidates.  As an employer myself, I’ve received a lot of internship applications from students who are just plain careless about their online reputation.  For employers the world wide web is considered a global talent pool because anyone in the world can have a presence online. Image is very important for business and if you are serious about maximizing opportunities then you must manage your reputation online. 

Get Control and Manage Your Online Reputation 

Set up a Website – Purchase your domain name. For less than $10 a year, you may be able to use name as a domain name. This will give you an edge to protect yourself from others who may share the same name as you. If your name isn’t available, then use your middle initial, your full middle name, or a shortened version of your name.  After buying a domain name, you should have a company like Smart Search Strategies create a website that promotes your name or business.  Utilize this website as an opportunity to feature your career highlights or business niches.  You can’t risk your reputation, because if you take a pro-active approach you will be able to control your image and reputation online. 

Publish a Blog - Another method that Bryan Dornan’s SEO team recommends is have a professional blog created in an effort to promote your business and add credibility to your name.  The search engines bots typically recognize the weblog as being associated with your business or name and often rank you site favorably. 

Social Media Marketing - Promote your business or name on social networks: Facebook, Twitter, LinkedIn and Google. Just like your website and blog, these are significant opportunities that can benefit you and your ability to succeed with internet reputation management.  The Wall Street Journal recommends to visit Facebook.com and to set up the appropriate usernames to claim your short URL. For LinkedIn, create a custom URL when editing your profile. For Twitter, just register your full name as your account name. Finally, for Google, go to Google.com/profiles and fill out your profile completely, because the most thorough profiles for each full name will appear at the bottom of the Google search results. 

Publish Articles Online – Contribute content to other sites. By writing an article you can build credibility and benefit from having another link indexed that comes up on a search when someone is querying your business or name. 

Become an Online Authority - If you share expertise on the internet, locate bloggers and traditional journalists online and build relationships with them. Comment on their blogs or articles for a few weeks and then send them a note with resources, tips, or even your story. 

We recommend being proactive managing your reputation online.  It is much better for people to see positive results show up when they Google your name.  Please complete this quick request form and get a no cost evaluation for online reputation management.  – content sources:  Wall Street Journal, Google and Twitter

Choose the SEO Company that Best Meets Your Business Needs

Today raising your website ranking to the first page of Google, Bing or Yahoo has become challenging.  There are several types of internet marketing that you should know about.

• Organic Search Engine Optimization  – Natural search engine placement
• Paid Search Engine Marketing – Pay-Per- Click and Paid Inclusion

Nationwide is a San Diego SEO company that was founded by Bryan Dornan in 2002.  Read the original Nationwide Marketing article online at > Choosing the Best SEO Company to Market Your Business Online

As a publisher and SEO specialist I have always valued content and posting articles online.  Posting articles on article directory sites, blogs and websites creates a new opportunity to promote websites and brand companies.  To me, the recent Google May Day algorithm update reiterated that search engines are committed to driving traffic to relevant authority websites.   I noticed that websites I’m working that were negatively affected by the Google May Day update were my sites that had little or poor content.   Most of the other websites saw the traffic volumes remain steady and some websites have even experieiced a pleasant rise in rankings. 

Article marketing requires good planning and a pragmatic plan with a committment for fresh and insightful content in an effort to maximize search engine rankings.  I believe that writing compelling content will enhance most SEO campaigns and separate the performance of websites.   Search engine algorithm changes can be an SEO specialists worst nightmare, but on the flip-side it can be an exciting ride offering the rewards of higher rankings as well.   – Bryan Dornan

• Up to 85% of consumers searching ignore paid listings
• 63% of the top natural organic search listings receive click through rates
• Natural organic search engine results convert 30% higher than Pay-Per-Click

Most business owners invest a significant amount of time and money trying to get the search engines to rank their website favorably. 99.9% of business owners fail trying to do it themselves, because the search engine algorithms are very complex.  You could do a great job on many aspects of web development, but if you miss a few beats, the search engine spiders will not reward your site with good rankings.  In most cases, the search engine spiders end up missing most of the websites pages because of poor site architecture and no sitemap. 

Search engine optimization, aka SEO, is a pragmatic process of preparing your website for the search engine’s evaluation.  A lot of companies claim they offer SEO services, but very few marketing companies understand the formula for optimizing a website to successfully rank for relevant keywords that get them traffic from visitors that meet the business niches.

In 2000, Lead Planet founder, Bryan Dornan rolled out Nationwide Marketing in an effort to provide internet marketing solutions like web design, public relations, SEO and in addition to direct response for media like TV and radio.  

A few years later, Dornan created a think tank called Smart Search Strategies that focused solely on search engine optimization. This group of talented internet marketers created a unique SEO system that encompassed each component of white-hat search marketing that Google, Yahoo and MSN required for long term rankings.  The SSS project was a huge success and the think tank developed into a full-fledged SEO marketing agency that helped hundreds of businesses significantly improve their ranking online.  Our SEO team offers elite internet marketing services for businesses that are serious about increasing the traffic to their website.

1) On Page Optimization

Before beginning the optimization, our SEO team analyzes how your website is currently performing. This 1^st step helps us to understand the significant areas of opportunity.

2) Keyword Research and Analysis

Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. We analyze of your offers and then research the best keyword phrases.  Then our SEO experts identify and finalized a set of target key phrases for your site’s search engine optimization. We also consider the proper pages of the website that should be targeted for each keyword.  Once we have defined the target pages, we then proceed to optimize for each keyword accordingly.

3) Analytics Setup:

Before making any changes in the website, we setup google analytics so that we can measure the results after completion of SEO work.

4) Comparative Analysis Competitors & Client Website

We don’t work without benchmarking. Our SEO experts analyze the top competitors of your site and compare it with all the aspects with your site. Here we check the various server related parameters and the variety of website parameters like the number of pages, link popularity etc.

5) Web Page Analysis

Here we check all important parameters of important pages of your website like site architecture & layout, Title tags, images, code to text ratio etc… This gives us the current standing of your site.

6) Meta tags & Header tags Optimization

After in depth analysis of shortlisted keywords, results of comparative analysis & Web pages analysis we prepare the optimized title tag, description tag, keywords tag & header tags ( H1, H2 and H3) forall important pages of the site.

7) Building Content  - Copywriting

“Content is the king” . Search engine likes good and unique content in the website. Our copywriting team will analyze all important pages of your website to check if any page needs correction/addition/deletion in the text. If require we send you the report containing suggestedchanges.

SEO Integration

After your approval of our above reports, we start implementing it on your website. It includes content optimization, title tag optimization, meta tags optimization, image optimization etc. If your website is static, we first implement it in dummy pages, report you, and after your approval we make the page live. If your site is dynamic, we make changes on the live site. It includes but not limited to:

a. Implementing Architectural changes if require

b. Correcting the findings of comparative analysis.

c. Optimization of title tags, header tags and other meta tags of important pages

d. Optimizing internal linking structure

e. Image optimization

f. Content optimization according to finding of analysis

g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. Tags as per Meta tags optimization report

h. W3c Validation Etc…