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Bryan Dornan is a San Diego based SEO specialist offering mortgage marketing, search engine optimization, lead generation with an arsenal of stealth internet marketing solutions for business.
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15 Mar 10 SEO Tips for Small Business Marketing

Search engine optimization has become an effective strategy for marketing small businesses cost effectively. SEO requires good content, adequate site structure and a driving force defined by an original “call to action.”

Top 5 Search Engine Optimization Tips for small businesses from Vendor Seek:

1. Use appropriate page titles like Creative Bakery in Chicago, IL Specializing in Wedding Cakes instead of just Welcome

2. Choose the right keywords in your text. See what terms users are searching on in Google and make sure they appear on your website

3. Build a Sitemap so that search engines can easily navigate your web site and include them in the search results

4. Optimize your local advertising by submitting to Google Local, including your physical address on your website and submitting to free directories like Yahoo, Yelp, SuperPages, etc.

5. Analyze your visitors that come to your site using Google Analytics (free) or another web traffic analysis program. This will tell you what people do when they come to your site and how to improve.

09 Mar 10 Maximizing Website Ranking with Smart Search Strategies

A recent study at Forrester revealed that nearly 80% of website traffic is the result of search engines.  That means if you want to increase the volume of website visitors it is imperative that your site be ranked high on the major search engines like Bing, Google and Yahoo.

Most business owners invest a significant amount of time and money trying to get the search engines to rank their website favorably. 99.9% of business owners fail trying to do it themselves, because the search engine algorithms are very complex.  You could do a great job on many aspects of web development, but if you miss a few beats, the search engine spiders will not reward your site with good rankings.  In most cases, the search engine spiders end up missing most of the websites pages because of poor site architecture and no sitemap.

Search engine optimization, aka SEO, is a pragmatic process of preparing your website for the search engine’s evaluation.  A lot of companies claim they offer SEO services, but very few marketing companies understand the formula for optimizing a website to successfully rank for relevant keywords that get them traffic from visitors that meet the business niches.

In 2000, Lead Planet founder, Bryan Dornan rolled out Nationwide Marketing in an effort to provide internet marketing solutions like web design, public relations, SEO and in addition to direct response for media like TV and radio.

A few years later, Dornan created a think tank called Smart Search Strategies that focused solely on search engine optimization. This group of talented internet marketers created a unique SEO system that encompassed each component of white-hat search marketing that Google, Yahoo and MSN required for long term rankings.  The SSS project was a huge success and the think tank developed into a full-fledged SEO marketing agency that helped hundreds of businesses significantly improve their ranking online.  Our SEO team offers elite internet marketing services for businesses that are serious about increasing the traffic to their website.

09 Mar 10 Content Really is King

Anyone in the internet marketing arena has heard the phrase, “content is king.”  Many SEO marketers and web developers do not want to admit how important good copy written articles can be for SEO marketing campaigns for most industries.  Let’s face it, when you combine a relevant link building campaign with good keyword rich content, you have most of the formula nailed for successful organic search marketing.  The search engine spiders love content and in most cases so do your visitors, so build your website with insightful content that features a clear “call to action” and incorporate catchy landing pages into the mix to maximize lead generation.  I recommend focusing on posting interesting articles that command the attention of your readers.

02 Feb 10 Google on Page Speed as Ranking Factor

A few months ago, Google’s Matt Cutts informed WebProNews that page speed could become a factor Google considers when ranking search results.  Cutts’ comments usually get a lot of attention with the SEO community.  Many search marketing insiders believe that Google has not considered page speed for ranking websites until recently.  Web Pro News makes it clear that Matt Cutts never actually said that page loading speed would become the top criteria for ranking factor on Google.  Cutts posted an SEO video discussing page speed as a ranking factor on Google.  This has become a popular video with search engine marketing enthusiasts.

Google Video: Is Speed More Important Than Relevance?
httpv://www.youtube.com/watch?v=muSIzHurn4U

The video is a response to the following user-submitted question:  Since we’re hearing a lot of talk about the implications of Page Speed, I wonder if Google still cares as much about relevancy? Or are recentness and page load time more important?  In the video Matt addresses the question posed to him Relevancy or Page Speed?  Cutts answers, “No. Relevancy is the most important. If you have two sites that are equally relevant, you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful and the most accurate search result that we can find.”  Cutts continued, “If you can speed your site up, it’s really good for users, as well as potentially down the road, being good for search engines.” 

What are Google’s 200 ranking factors for search engine placement?  WebProNews points out that once you get into how much weight each one carries, it gets even more difficult to speculate. 

I think we can all agree that ensuring your website loads quickly is in the best interest of your visitors because offering a good user experience is important to your site’s credibility and we know Google values the “user experience.” Therefore it’s logical to think that Google would factor speed into their algorithm for ranking websites.  Google offer webmasters various tools to enhance the website loading speed.  Read the original WebProNews Article written by Chris Crum > Google Sets Record on Page Speed as Ranking Factor

29 Jan 10 Leveraging Social Media to Enhance Sales

Creating groups on Facebook, Twitter, LinkedIn, etc. is an easy way to build a network.  Like building a mailing list for regular mail or email, connecting with people and businesses via social networking creates another opportunity to sell your product or services. 

Watch SEO Video with Bruce Clay on Social Networking for Traffic
httpv://www.youtube.com/watch?v=AksL9N7qJgk

  • Utilizing Social Networking Company Branding
  • Developing Business Relationships Online
  • Increasing Sales through Social Media Sites
  • Joining LinkedIn Groups for Advice
  • Joining Twitter for New SEO Strategies

According to Windmill Networking, “Businesses wanting to sell into the Social Web need to recognize that they are participants like everyone else and need to follow the same rules of etiquette and conduct.”  Some business oriented social networking websites allow you to publish you blog and promote your website to specific community groups.  One important aspect key to maximizing business networks online is to create new friends and make additional business connections online.

28 Jan 10 Search Engine Marketing To Do List

2010 is already flying by, it is not to late to take a step back and get some perspective on internet marketing and the search engine optimization that can be done to improve your website ranking on the major search engines, Bing, Google and Yahoo.  Sit down and put together a To Do List that prioritizes tasks for  your in-house SEO team this year. Everyone has a huge list of search engine optimization tasks that need doing, but let’s focus on larger tactics that will maximize 2010.

Optimize for Bing

If you aren’t running an active paid search account with Microsoft’s Advertising adCenter, 2010 is the time to start. The latest comScore figures (December 2009) report Bing has now reached over 10% in share, closing in on Yahoo’s 17%. If the two year trend of Bing stealing Yahoo search share continues, expect to see your Yahoo paid search account traffic and conversion volumes decline.  You’ll need to have a search marketing strategy to recoup Yahoo paid search losses. Shift some of your time and resources to getting your paid search keywords on Bing to take advantage of the traffic shift. The adCenter desktop tool makes porting over existing accounts and making easy find and replace updates efficient.

In terms of the Micro-Yahoo deal, the latest timeline suggests that paid Microsoft/Bing results will being appearing on Yahoo in early 2011 in major markets with the goal of all results by early 2012. While 2011 is still a year away, there’s no time like the present to start preparations for this transition. The announcement of their deal is already six months old, so see how time flies?  Bing’s not going anywhere in 2010, Microsoft will likely continue their advertising push to steal search share, and Yahoo is unlikely to aggressively respond to win significant share back. Coupled with the imminent syndication of Bing results on Yahoo, search marketers should start treating Bing as they would Yahoo in terms of search priorities and resources.

Keep Google a top priority

Despite lots of news and noise about Bing and Yahoo, Google is still the focus for search engine marketing and will likely remain the top priority. Google maintains an outstanding share of the search market (65-67% in December 2009) and the market leader position for paid search, so no surprise that the bulk of any paid search marketer’s time should be spent on AdWords, as that’s likely responsible for the majority of search marketing traffic and conversions.  In the flurry of activity around other projects and news, it is always a good idea to remind oneself of that. There’s always more to do with AdWords: test content targeting, placement targeting, sitelinks, target devices like iPhones, creating mobile ads (more on that below), image ads, video ads, and classic strategies like simply testing some new ad text.

Optimize for mobile

As more innovative devices (like the Nexus One) hit the market the mobile buzz, and search share, is increasing. Get in on the ground floor by kicking off a mobile search strategy in 2010. For many search engine marketers this might largely consist of lobbying for a mobile friendly version of your organization’s website, or for better reporting and tracking on an existing mobile site.  Marketers lucky enough to have a functional mobile site should start testing mobile paid search campaigns to increase direct traffic. Particularly focus on messaging, a mobile user will likely respond to a different ad text than a user at their computer – a last minute, local emphasis might garner a better response.  If your organization has a mobile application, consider search strategies to promote the application. Maybe a paid search campaign to encourage downloads is worth pursuing. A strong search presence for an application can also boost PR coverage as most reporters and bloggers conduct searches as part of their research.

Integrate your website socially

Every day, in every way, you are becoming a better search engine marketer. Think about new ways you can add value to your organization’s in-house marketing efforts. Is anyone committed to working on your organization’s social media presence? Becoming the Twitter, Facebook, blogger and all around social media guru is a great way for an in-house search engine marketer to increase their profile and responsibilities. As more Twitter and Facebook links populate the search result pages, this will only help your existing search efforts.  Read the original post online.