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Bryan Dornan is a San Diego based SEO specialist offering mortgage marketing, search engine optimization, lead generation with an arsenal of stealth internet marketing solutions for business.
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25 Jun 10 Online Reputation Management

One of the hottest SEO services in 2010 is online reputation and brand management.  In this “information age” we are living in, managing your reputation online is more important than ever.  Did you know that people are searching for your name on Google all the time?  Other search engines, like Bing, Yahoo and Ask.com are being used as a tool to examine your reputation online.  Don’t forget the social media networks like Facebook, Twitter and LinkedIn.  Word travels fast with social network media and they have search engines integrated into their systems.

Search Engine Optimization is an Effective Tool for Online Reputation Management

A recent Microsoft survey, “Online Reputation Management is essential in a connected world,” stated that 78% of recruiters are using search engines and 63% are using social networks, to conduct background checks on candidates.  As an employer myself, I’ve received a lot of internship applications from students who are just plain careless about their online reputation.  For employers the world wide web is considered a global talent pool because anyone in the world can have a presence online. Image is very important for business and if you are serious about maximizing opportunities then you must manage your reputation online.

Get Control and Manage Your Online Reputation

Set up a Website – Purchase your domain name. For less than $10 a year, you may be able to use name as a domain name. This will give you an edge to protect yourself from others who may share the same name as you. If your name isn’t available, then use your middle initial, your full middle name, or a shortened version of your name.  After buying a domain name, you should have a company like Smart Search Strategies create a website that promotes your name or business.  Utilize this website as an opportunity to feature your career highlights or business niches.  You can’t risk your reputation, because if you take a pro-active approach you will be able to control your image and reputation online.

Publish a Blog - Another method that Bryan Dornan’s SEO team recommends is have a professional blog created in an effort to promote your business and add credibility to your name.  The search engines bots typically recognize the weblog as being associated with your business or name and often rank you site favorably.

Social Media Marketing - Promote your business or name on social networks: Facebook, Twitter, LinkedIn and Google. Just like your website and blog, these are significant opportunities that can benefit you and your ability to succeed with internet reputation management.  The Wall Street Journal recommends to visit Facebook.com and to set up the appropriate usernames to claim your short URL. For LinkedIn, create a custom URL when editing your profile. For Twitter, just register your full name as your account name. Finally, for Google, go to Google.com/profiles and fill out your profile completely, because the most thorough profiles for each full name will appear at the bottom of the Google search results.

Publish Articles Online – Contribute content to other sites. By writing an article you can build credibility and benefit from having another link indexed that comes up on a search when someone is querying your business or name.

Become an Online Authority - If you share expertise on the internet, locate bloggers and traditional journalists online and build relationships with them. Comment on their blogs or articles for a few weeks and then send them a note with resources, tips, or even your story.

We recommend being proactive managing your reputation online.  It is much better for people to see positive results show up when they Google your name.  Please complete this quick request form and get a no cost evaluation for online reputation management.  – content sources:  Wall Street Journal, Google and Twitter

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22 Jun 10 Searching for the Right SEO Company

Nationwide Marketing posted an interesting article on finding the best SEO company. They talked about how times have changed marketing online and that SEO  is much more comprehensive today than it was, say 10 years ago.

Choose the SEO Company that Best Meets Your Business Needs

Today raising your website ranking to the first page of Google, Bing or Yahoo has become challenging.  There are several types of internet marketing that you should know about.

  • Organic Search Engine Optimization  – Natural search engine placement
  • Paid Search Engine Marketing – Pay-Per- Click and Paid Inclusion

Nationwide is a San Diego SEO company that was founded by Bryan Dornan in 2002.  Read the original Nationwide Marketing article online at > Choosing the Best SEO Company to Market Your Business Online

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08 Jun 10 Article Marketing and the Highs and Lows of SEO

Someone asked me the other day about the value or de-value of article marketing.  This person was frustrated because all of the articles they posted had very little if any on their search engine rankings.  Let’s be honest…organic search marketing can be a tiring process that has its highs and lows.  Even people like me who are very passionate about search engine optimization get tired when we hit walls optimizing.  Many A few years ago article marketing was hot topic for the SEO world.  After a while the search engines caught on to the aggressive internet marketing that SEO operatives were using and it seemed that at least Google was not valuing the links as high anymore.

As a publisher and SEO specialist I have always valued content and posting articles online.  Posting articles on article directory sites, blogs and websites creates a new opportunity to promote websites and brand companies.  To me, the recent Google May Day algorithm update reiterated that search engines are committed to driving traffic to relevant authority websites.   I noticed that websites I’m working that were negatively affected by the Google May Day update were my sites that had little or poor content.   Most of the other websites saw the traffic volumes remain steady and some websites have even experieiced a pleasant rise in rankings.

Article marketing requires good planning and a pragmatic plan with a committment for fresh and insightful content in an effort to maximize search engine rankings.  I believe that writing compelling content will enhance most SEO campaigns and separate the performance of websites.   Search engine algorithm changes can be an SEO specialists worst nightmare, but on the flip-side it can be an exciting ride offering the rewards of higher rankings as well.   – Bryan Dornan

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15 Mar 10 SEO Tips for Small Business Marketing

Search engine optimization has become an effective strategy for marketing small businesses cost effectively. SEO requires good content, adequate site structure and a driving force defined by an original “call to action.”

Top 5 Search Engine Optimization Tips for small businesses from Vendor Seek:

1. Use appropriate page titles like Creative Bakery in Chicago, IL Specializing in Wedding Cakes instead of just Welcome

2. Choose the right keywords in your text. See what terms users are searching on in Google and make sure they appear on your website

3. Build a Sitemap so that search engines can easily navigate your web site and include them in the search results

4. Optimize your local advertising by submitting to Google Local, including your physical address on your website and submitting to free directories like Yahoo, Yelp, SuperPages, etc.

5. Analyze your visitors that come to your site using Google Analytics (free) or another web traffic analysis program. This will tell you what people do when they come to your site and how to improve.

09 Mar 10 Maximizing Website Ranking with Smart Search Strategies

A recent study at Forrester revealed that nearly 80% of website traffic is the result of search engines.  That means if you want to increase the volume of website visitors it is imperative that your site be ranked high on the major search engines like Bing, Google and Yahoo.

Most business owners invest a significant amount of time and money trying to get the search engines to rank their website favorably. 99.9% of business owners fail trying to do it themselves, because the search engine algorithms are very complex.  You could do a great job on many aspects of web development, but if you miss a few beats, the search engine spiders will not reward your site with good rankings.  In most cases, the search engine spiders end up missing most of the websites pages because of poor site architecture and no sitemap.

Search engine optimization, aka SEO, is a pragmatic process of preparing your website for the search engine’s evaluation.  A lot of companies claim they offer SEO services, but very few marketing companies understand the formula for optimizing a website to successfully rank for relevant keywords that get them traffic from visitors that meet the business niches.

In 2000, Lead Planet founder, Bryan Dornan rolled out Nationwide Marketing in an effort to provide internet marketing solutions like web design, public relations, SEO and in addition to direct response for media like TV and radio.

A few years later, Dornan created a think tank called Smart Search Strategies that focused solely on search engine optimization. This group of talented internet marketers created a unique SEO system that encompassed each component of white-hat search marketing that Google, Yahoo and MSN required for long term rankings.  The SSS project was a huge success and the think tank developed into a full-fledged SEO marketing agency that helped hundreds of businesses significantly improve their ranking online.  Our SEO team offers elite internet marketing services for businesses that are serious about increasing the traffic to their website.

09 Mar 10 Content Really is King

Anyone in the internet marketing arena has heard the phrase, “content is king.”  Many SEO marketers and web developers do not want to admit how important good copy written articles can be for SEO marketing campaigns for most industries.  Let’s face it, when you combine a relevant link building campaign with good keyword rich content, you have most of the formula nailed for successful organic search marketing.  The search engine spiders love content and in most cases so do your visitors, so build your website with insightful content that features a clear “call to action” and incorporate catchy landing pages into the mix to maximize lead generation.  I recommend focusing on posting interesting articles that command the attention of your readers.

08 Feb 10 Search Engine Optimization Overview

Below are the details of our SEO process and strategy outlined by Bryan Dornan and Smart Search Strategies:

1) On Page Optimization

Before beginning the optimization, our SEO team analyzes how your website is currently performing. This 1st step helps us to understand the significant areas of opportunity.

2) Keyword Research and Analysis

Key Phrase is a combination of keywords that most appropriately define your product offerings and/or your area of operations. One of the most crucial steps in Search Engine Optimization is the process of Key phrase Identification. We analyze of your offers and then research the best keyword phrases.  Then our SEO experts identify and finalized a set of target key phrases for your site’s search engine optimization. We also consider the proper pages of the website that should be targeted for each keyword.  Once we have defined the target pages, we then proceed to optimize for each keyword accordingly.

3) Analytics Setup:

Before making any changes in the website, we setup google analytics so that we can measure the results after completion of SEO work.

4) Comparative Analysis Competitors & Client Website

We don’t work without benchmarking. Our SEO experts analyze the top competitors of your site and compare it with all the aspects with your site. Here we check the various server related parameters and the variety of website parameters like the number of pages, link popularity etc.

5) Web Page Analysis

Here we check all important parameters of important pages of your website like site architecture & layout, Title tags, images, code to text ratio etc… This gives us the current standing of your site.

6) Meta tags & Header tags Optimization

After in depth analysis of shortlisted keywords, results of comparative analysis & Web pages analysis we prepare the optimized title tag, description tag, keywords tag & header tags ( H1, H2 and H3) forall important pages of the site.

7) Building Content  - Copywriting

“Content is the king” . Search engine likes good and unique content in the website. Our copywriting team will analyze all important pages of your website to check if any page needs correction/addition/deletion in the text. If require we send you the report containing suggestedchanges.

8) SEO Integration

After your approval of our above reports, we start implementing it on your website. It includes content optimization, title tag optimization, meta tags optimization, image optimization etc. If your website is static, we first implement it in dummy pages, report you, and after your approval we make the page live. If your site is dynamic, we make changes on the live site. It includes but not limited to:

a. Implementing Architectural changes if require

b. Correcting the findings of comparative analysis.

c. Optimization of title tags, header tags and other meta tags of important pages

d. Optimizing internal linking structure

e. Image optimization

f. Content optimization according to finding of analysis

g. Analysis & optimization of h1, h2, bold, a, table, alt etc.. Tags as per Meta tags optimization report

h. W3c Validation Etc…

02 Feb 10 Google on Page Speed as Ranking Factor

A few months ago, Google’s Matt Cutts informed WebProNews that page speed could become a factor Google considers when ranking search results.  Cutts’ comments usually get a lot of attention with the SEO community.  Many search marketing insiders believe that Google has not considered page speed for ranking websites until recently.  Web Pro News makes it clear that Matt Cutts never actually said that page loading speed would become the top criteria for ranking factor on Google.  Cutts posted an SEO video discussing page speed as a ranking factor on Google.  This has become a popular video with search engine marketing enthusiasts.

Google Video: Is Speed More Important Than Relevance?
httpv://www.youtube.com/watch?v=muSIzHurn4U

The video is a response to the following user-submitted question:  Since we’re hearing a lot of talk about the implications of Page Speed, I wonder if Google still cares as much about relevancy? Or are recentness and page load time more important?  In the video Matt addresses the question posed to him Relevancy or Page Speed?  Cutts answers, “No. Relevancy is the most important. If you have two sites that are equally relevant, you’d probably prefer the one that’s a little bit faster, so page speed can be an interesting theory to try out for a factor in scoring different websites. But absolutely, relevance is the primary component, and we have over 200 signals in our scoring to try to return the most relevant, the most useful and the most accurate search result that we can find.”  Cutts continued, “If you can speed your site up, it’s really good for users, as well as potentially down the road, being good for search engines.” 

What are Google’s 200 ranking factors for search engine placement?  WebProNews points out that once you get into how much weight each one carries, it gets even more difficult to speculate. 

I think we can all agree that ensuring your website loads quickly is in the best interest of your visitors because offering a good user experience is important to your site’s credibility and we know Google values the “user experience.” Therefore it’s logical to think that Google would factor speed into their algorithm for ranking websites.  Google offer webmasters various tools to enhance the website loading speed.  Read the original WebProNews Article written by Chris Crum > Google Sets Record on Page Speed as Ranking Factor