28 Jan 10 Search Engine Marketing To Do List
2010 is already flying by, it is not to late to take a step back and get some perspective on internet marketing and the search engine optimization that can be done to improve your website ranking on the major search engines, Bing, Google and Yahoo. Sit down and put together a To Do List that prioritizes tasks for your in-house SEO team this year. Everyone has a huge list of search engine optimization tasks that need doing, but let’s focus on larger tactics that will maximize 2010.
Optimize for Bing
If you aren’t running an active paid search account with Microsoft’s Advertising adCenter, 2010 is the time to start. The latest comScore figures (December 2009) report Bing has now reached over 10% in share, closing in on Yahoo’s 17%. If the two year trend of Bing stealing Yahoo search share continues, expect to see your Yahoo paid search account traffic and conversion volumes decline. You’ll need to have a search marketing strategy to recoup Yahoo paid search losses. Shift some of your time and resources to getting your paid search keywords on Bing to take advantage of the traffic shift. The adCenter desktop tool makes porting over existing accounts and making easy find and replace updates efficient.
In terms of the Micro-Yahoo deal, the latest timeline suggests that paid Microsoft/Bing results will being appearing on Yahoo in early 2011 in major markets with the goal of all results by early 2012. While 2011 is still a year away, there’s no time like the present to start preparations for this transition. The announcement of their deal is already six months old, so see how time flies? Bing’s not going anywhere in 2010, Microsoft will likely continue their advertising push to steal search share, and Yahoo is unlikely to aggressively respond to win significant share back. Coupled with the imminent syndication of Bing results on Yahoo, search marketers should start treating Bing as they would Yahoo in terms of search priorities and resources.
Keep Google a top priority
Despite lots of news and noise about Bing and Yahoo, Google is still the focus for search engine marketing and will likely remain the top priority. Google maintains an outstanding share of the search market (65-67% in December 2009) and the market leader position for paid search, so no surprise that the bulk of any paid search marketer’s time should be spent on AdWords, as that’s likely responsible for the majority of search marketing traffic and conversions. In the flurry of activity around other projects and news, it is always a good idea to remind oneself of that. There’s always more to do with AdWords: test content targeting, placement targeting, sitelinks, target devices like iPhones, creating mobile ads (more on that below), image ads, video ads, and classic strategies like simply testing some new ad text.
Optimize for mobile
As more innovative devices (like the Nexus One) hit the market the mobile buzz, and search share, is increasing. Get in on the ground floor by kicking off a mobile search strategy in 2010. For many search engine marketers this might largely consist of lobbying for a mobile friendly version of your organization’s website, or for better reporting and tracking on an existing mobile site. Marketers lucky enough to have a functional mobile site should start testing mobile paid search campaigns to increase direct traffic. Particularly focus on messaging, a mobile user will likely respond to a different ad text than a user at their computer – a last minute, local emphasis might garner a better response. If your organization has a mobile application, consider search strategies to promote the application. Maybe a paid search campaign to encourage downloads is worth pursuing. A strong search presence for an application can also boost PR coverage as most reporters and bloggers conduct searches as part of their research.
Integrate your website socially
Every day, in every way, you are becoming a better search engine marketer. Think about new ways you can add value to your organization’s in-house marketing efforts. Is anyone committed to working on your organization’s social media presence? Becoming the Twitter, Facebook, blogger and all around social media guru is a great way for an in-house search engine marketer to increase their profile and responsibilities. As more Twitter and Facebook links populate the search result pages, this will only help your existing search efforts. Read the original post online.
21 Jan 10 Get Your Website Ranked High on Search Engines
Would you like your website to be ranked on the first page of Google, Bing and Yahoo? All of our SEO incorporates the most ethical “white hat” Search Engine Optimization techniques that will not get your website banned or penalized. Team up with Nationwide Marketing and Bryan Dornan for lead generation and search engine marketing that will increase your sales and exposure. Please call 888-271-9581 ext-103 and we will send you an SEO proposal based on your keywords, needs and goals.
05 Nov 09 4 Effective Ways to Get Your Articles Read
- Shorten paragraphs in your articles.
When the paragraphs are very long, the words get jumbled in the mind of the reader just looking at it. It can get quite confusing and hard work to read. - Feature the benefits by utilizing bullet points.
As each point is stressed out, numbers or bullets can quickly make the point easy to remember and digest. Format your bullets and numbers with indentations so that your article doesn’t look like a single block of square paragraphs. Dupe Cop recommends when formatting long lists, to us bold alternating bullet points. - Capture the reader’s interest from the start to the finish.
Start off with a sense of purpose and make se sure your articles flow from one paragraph to the next, and writing in a conversational style, you draw the reader from beginning to end. - Provide a stellar benefit statement-with an effective header.
Entice the reader’s curiosity with your title. Use statements that feature keywords that readers are searching for. Provide titles or headers that describe your articles content but should also be short and concise.
Read the full article at http://www.dupecop.com Dupe Cop online.
05 Nov 09 Mother Hips New Masterpiece Pacific Dust
Anyone who knows me knows that I rank the Mother Hips right up there with Led Zeppelin and the Beatles. It should be no surprise that I am claiming the Hips new album, “Pacific Dust” is a master piece. One day the greatest band that no one knows will be popular. Certainly they haven’t been sleeping on floors to get popular. It’s pretty crazy that the Mother Hips have been jamming together since 1991.
05 Nov 09 Quote of the Week
“Who has not served cannot command.” — John Florio
02 Nov 09 Link Building Tips for Search Engine Optimization
Link building campaigns should be an integral part your SEO marketing plan. Linking should be considered carefully because they can have positive or negative repercussions.
SEO Reference recommends focusing you’re SEO linking on the following:
Target Linking on Authority Sites
High Quality Links that Are Relevant to the Site
Strategically Placed on the Page –
Use Anchor Text Should Reflect Keywords
Don’t be tempted by shady SEO tricks that deliver quick results to boost SEP results but usually these “black hat” link campaigns raise red flags with Yahoo or Google’s search engine standards.
List of SEO Linking Tactics to Avoid:
1. Never outsource your SEO linking project unless you verify those you link to and they are relevant without being associated with “bad neighborhoods.”
2. Avoid only getting links to your index or home page. Work on getting back-links deep to landing pages with good content that you want to maximize with Google rankings
3. Avoid using linking software or
4. Avoid soliciting link ads by sending bulk emails inquiring about link advertising.
5. Avoid advertising with link building services which feature links through an automated system. Google and Yahoo may penalize sites for the purposes of inflating link popularity.
6. Never automate link submission on your website or blog. We recommend manually approving all link requests.
7. Avoid acquiring a high volume of links overnight. Link building should have even flow. A few new links a day is great, but a few hundred links in a day raises many red flags with Google.
8. Don’t make linking building decisions based on PageRank. Rather build a back-link strategy based on authority sites and relevancy.
10. Avoid generic keywords which are broad and not promoting a “call to action.” of the buying cycle.
Read the original linking article.
22 Oct 09 Free Search Engine Optimization Report
For a limited time, our SEO company is offering a free ranking search marketing report that will show you exactly where your website presently ranks in all the major search engines. Then we will email you our SEO analysis report along with the internet marketing opportunities. Our SEO company will recommend how to increase your search engine ranking, and improve your websites targeted traffic significantly!
For a free search engine optimization report which will tell you exactly where your website ranks in all the major search engines, like Google, Bing and Yahoo. Please complete the simple contact form to the right and Bryan Dornan or one of the SEO associates will follow up with you to schedule your free SEO analysis.
11 Mar 09 Dornan, Deal & the Foreman Brothers Make the Most of Their Surfing Day
People living in San Diego often take for granted how cool it is that we can surf 365 days a year. On the really small days you have to get creative and throw a jet-ski into the equation. Towing into a wave going 30mph is a very good time..even if it’s only 2 foot. Watch this home-made surfing video with Bryan Dornan, Scott Deal, Jon Foreman and Tim Foreman on another beautiful day surfing in Southern California.
Bryan Dornan has enjoyed his share of good times surfing and he is truly blessed to be able to surf with his friends on a daily basis.
Tags: Bryan Dornan, Jon Foreman, Scott Deal, Southern California, surfing, Tim Foreman
08 Mar 09 Loan Modification & Refinance Leads
Loan Modification & Refinance Leads
Tags: Loan Modification Leads., Mortgage Leads
13 Jan 09 Good Times Towing in Oside
When the North County San Diego lineups get crowded, Bryan Dornan and Scott Deal head for the military base in Oceanside to escape with tow surfing. Surfing is enhanced with “step-offs” and “tow-ats.” I can’t remember tow surfing and not having a good time.
31 Dec 08 2009 the Year that Crisis Turned into Opportunity
I think most Americans would like to forget 2008. Will 2009 be the Year that America’s Financial Systems Rebounded? The near collapse of the American economy has caused a tidal waves of concerns with a housing crisis, a stock market crisis, an energy crisis, an auto industry crisis and of course the mortgage lending crisis. It is my contention that Americans need to remember 2008, because it will be mark where many of our personal trials began.
With a new year, a new president and a renewed optimistic spirit nationally comes the opportunity for us to rebuild ourselves financially, but more important spiritually. May God bless you and your loved ones in 2009! – Article written by Bryan Dornan
Tags: energy crisis, housing crisis, mortgage lending crisis, stock market crisis
12 Nov 08 Recently Published Ezine Articles By Bryan Dornan
- Home Loan Modification and Bankruptcy to Prevent Foreclosure
[Real-Estate: Foreclosures] The recent foreclosure epidemic has caused millions of American homeowners to scramble for more affordable home loan terms. Whether it’s a rising adjustable rate, loss of income, loss of equity or simply a poor decision to borrow money, people need loan revisions and very few people are able to accomplish that with the traditional method of mortgage refinancing. Mortgage loan modifications occur when a mortgage lender agrees to modify terms in accordance with their borrowers request. Most loan modifications happen after a borrower requests a payment reduction and the loss and mitigation department of the lender agree to the terms. - Debt Settlement, Loan Modifications and the Foreclosure Epidemic
[Finance: Debt-Relief] Clearly, Americans have a problem spending more money than they have. Debt to income ratios have been increasing significantly with consumers as incomes are declining while outstanding balances increase at a rapid pace. When the subprime mortgage debacle turned into a credit crunch, mortgage lenders quickly tightened their loan guidelines. Almost simultaneously, home values began to decline and homeowners were no longer able to qualify for mortgage refinance and loans to consolidate their debt. - Search Marketing Value For Small Business Advertising
[Business: Marketing] Search engine marketing has evolved as a cost effective advertising strategy to connect business with communities across the globe. Search engine marketing can expand the customer base quickly while offering new opportunities that continue to evolve as more and more consumers use the internet for information, entertainment and purchasing. - Loan Modifications, Mortgage Refinance Loans and the Foreclosure Crisis
[Real-Estate: Mortgage-Refinance] The foreclosure crisis continues to ravage our economy with more lost jobs, reduced home equity from plummeting home sales and delinquent mortgage payments. Unfortunately, many people have the ability to make their home loan payment on time but they jumped on the loan modification train with their neighbors and stopped paying their mortgage in hopes of reducing their monthly payments through renegotiations with the loss and mitigation department of their mortgage servicing company.
Finance Articles Written By Bryan Dornan
23 Oct 08 2 Cents on Internet Marketing
Search engine marketing has evolved as a cost effective advertising strategy to connect business with communities across the globe. Search marketing can expand the customer base quickly while offering new opportunities that continue to evolve as more and more consumers use the internet for information, entertainment and purchasing.
Establishing an effective marketing strategy online enables small business to compete with big business. According SEO expert, Zach Good, “Search marketing levels the playing field for small business and individuals.” Examining the different ways searchers find information, you can create an effective search engine strategy that brings you targeted traffic and more sales. Search engine marketing optimization is very important for the online marketing of your business. However, it is not the easiest thing to do. You need to do a lot of hard work and have the determination to succeed. Here are a few pointers towards a successful marketing optimization.
It is no secret that search engines like Yahoo, Google and MSN to provide relevant results to consumers that match their specific search query. Creating an effective search engine marketing strategy doesn’t have to be a chore. By considering your readers, formulating a successful marketing strategy, and examining the different ways searchers find information, you can create an effective search engine strategy that brings you targeted traffic and more sales.
I look forward to helping companies grow online. The economic challenges that our company faces presents an opportunity for business to streamline communication an automate information online with cost effective marketing strategies. > Read Complete Article - by Bryan Dornan
23 Oct 08 Debt and the Foreclosure Epidemic
Consumer debt continues to climb each year. Clearly, Americans have a problem spending more money than they make. Debt to income ratios have been increasing significantly with consumers as incomes continue to decline. However outstanding balances have been increasing at an alarming pace. Over the last decade, homeowners have been able to take out home equity loans and consolidate their credit card debts into a lower more responsible fixed rate payment that they could afford. Back then home values rose annually, so borrowers could refinance their spending problems every few years. When the subprime mortgage debacle turned into a credit crunch, mortgage lenders quickly tightened their loan guidelines. Almost simultaneously, home values began to decline and homeowners were no longer able to refinance and consolidate their debt. People began losing their homes because they were defaulting on their home loans.
Unfortunately a foreclosure epidemic arose and banks began to fail because with increased foreclosures came a serious liquidity problem that significantly limited banks to lend to each other. Even when the Federal Reserve cut interest rate many times, the credit crunch got worse.
Now Americans find themselves with high rate credit card debt and mortgages that are larger than their homes are actually worth. Homeowners aren’t able to refinance for lower payments, debt consolidation or cash out. With home equity loans disappearing, debt settlement has increased dramatically because its legal and gives consumers a true alternative to bankruptcy. Debt settlement provides debt relief because the debt negotiation companies are able to reduce your balances and pay-off your revolving debt that carries the compounding interest.
The other refinancing alternative that has risen in popularity with homeowners has been loan modifications. Mortgage loan modifications are the result of banks restructuring loans for borrowers so they can avoid a foreclosure. The liquidity of banks has eroded in the foreclosure epidemic and now delinquent homeowners seem to have more leverage, because mortgage lenders don’t want your home anymore. Read Complete Article by- Bryan Dornan
23 Oct 08 Loan Modifications, Refinancing and the Foreclosure Crisis
The foreclosure crisis continues to ravage our economy with more lost jobs, reduced home equity from plummeting home sales and delinquent mortgage payments. Unfortunately, many people have the ability to make their home loan payment on time but they jumped on the loan modification train with their neighbors and stopped paying their mortgage in hopes of reducing their monthly payments through renegotiations with the loss and mitigation department of their mortgage servicing company.
Clearly, there is nothing wrong with renegotiating your mortgage for a lower payment. Essentially that is what mortgage refinancing is all about. Loan modifications are different, because the terms are not fair for the bank because they take a loss. Banks who hold the mortgage note loose income from pre-payment penalties, loss of interest and in some cases loss of principal. The argument could be made that each time a bank agrees to a loan modification jobs are lost, because revenue is lost and expenses must be cut. However the reality is that we are in a serious financial crisis and if the mortgage lenders did not restructure their customer’s mortgage loans, then the banks would crash quickly as the liquidity problems would worsen.
Millions of homeowners are seeking mortgage refinancing or loan modifications in an effort to save their house or make their monthly payments more affordable. Unfortunately for mortgage brokers and lenders, mortgage refinance closings have slowed to very uncomfortable rate.
According to CFB Branch Manager, Corey Galinksky, most refinance loans are taking 7 – 8 weeks. Imagine owning a mortgage company that had to fund four staff payrolls to fund a loan. Imagine paying underwriters, processors and loan officers to work on home loans that likely would not actually close. The mortgage business has seen brighter days. Credit restrictions have tightened lending guidelines to the level that very few borrowers qualify for a mortgage. Galinsky continued, “FHA mortgage loans have been the only lending product we can count on and fortunately the government loans will consider the borrower’s compensating factors for approvals.”
On the other hand loan modification companies have never has more business. With millions of have homeowners on the brink of foreclosure, people are lining up to help people modify their loan terms. With the recent $850 billion dollars from the Financial Bail-Out package, you can bet that loan modifications will only increase in 2009. Once we get past the foreclosure crisis most financial critics agree that home refinancing will resume back on its normal course.
Mortgage lenders have started to negotiate with borrowers who are not delinquent with their mortgage. In most cases, you don’t have to be 60 days late to get a loan modification any more. The Chinese define crisis as danger and opportunity. Hopefully Americans will utilize this foreclosure crisis and seize the opportunity to move forward as a stronger more pragmatic country. Read Complete Article by- Bryan Dornan
Tags: foreclosure
